Mexico 2006 Panel Study: Measuring Changes in Electoral Preferences During the Presidential Campaign
Keywords:
elections, content analysis, surveys, Mexico, panel study.Abstract
This research note discusses the methods and key findings of the Mexico 2006Panel Study, a multi-investigator project on Mexican voting behavior. This panel studyconsists of a three-wave panel survey of 2,400 Mexican adults between October 2005 andJuly 2006. It also includes an extensive content analysis of television news and advertisements.The Mexico 2006 Panel Study permits assessing the impact of events and informationflows, along with post-electoral context, on the political attitudes of Mexicans. Thesesurveys document which types of voters changed their electoral preferences during thecampaign and offers a host of variables to explain why these changes occurredDownloads
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